Carla R. McBeath

Published author with two books: How to Find and Love Your Small Space, available on Amazon, and Your Will and Your Win: Rescuing Your Human Will from Popular Culture and Finding Your Win, soon available everywhere.  Carla's background in fine art, graphic design, data analytics and digital marketing is evident with her work in gaming design and e-commerce. As a prolific story-teller, Carla has written feature articles, informational marketing posts and blog posts and has just launched a new blog/newsletter titled Understand This?, based on her new book and current research into the psychology of gaming with stories. She has designed e-commerce stores and social media campaigns. Carla earned a degree in the fine arts, from California College of the Arts, a Juris Doctor, and  a Certificate in Light and Color Therapy. She lives in  Manhattan with her husband and two plushies: a Red Panda and a Giant Anteater. No names yet. 

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Carla McBeath
Young Black girl in white shirt reading a paperback titled Your Will and Your Win
Newsletter •

Understand This? The Oscars: Seeing Through "The Game"

Yes, we were all shocked during the Oscars, when a 62 year old actress, who transformed herself into a monstrous addict in the role of a lifetime, lost out to a 20-something girl who essentially played herself. But all our emotion is misdirected. We need to express our anger, our rage, our feelings of injustice. But to whom? Isn't there something else going on as well? Something bigger and more dangerous? Can we redirect our emotions to do something about that? I believe our Human Will can take us further than we believe. That is why I wrote the book Your Will and Your Win: Rescuing Your Human Will From Popular Culture and Finding Your Win.
Understand This? A Blog •

Turquoise: 2025 Emergency Healing Color of the Year!

In 2021, I wrote a blog post about how the color turquoise is connected to the human organism in ways that we cannot see, or touch. We can, however, feel them. At the time, I was studying Color Therapy, and experimenting with the effects of short meditations on different colors. But in 2022, I saw how the effects of turquoise were immediate, shockingly effective and, in a way, lifesaving! At the end of this tribute to that wonderful color, I will tell you the story.

Three Color Mistakes That Make a Small Space Feel Cramped

Whether people live in a big city or a little town, there is generally one big benefit to choosing to reside in a small apartment or tiny home - the monthly rent or mortgage (and utilities) are easier on the budget. But there is a big downside - space is very limited and there are many mistakes people make that can make a small home feel cramped, chaotic, and lifeless. Carla McBeath-Urrutia knows this problem well. In fact, she is a small living space design and color expert and literally wrote the book on How to Find and Love Your Small Space.
Route4Me.com •

Family Business Series-Addiction

When the second generation son is taking over the family business from a founding parent, and the son has a serious drinking or drug problem, who is going to confront him? One out of two American family businesses will have to deal with a family-related addiction problem within the company, according to a 2012 study of 99 family businesses from a broad range of industries across the country. One out of two. Addiction is a big problem for American family businesses — mostly a hidden problem.
Route4Me.com •

Sibling Rivalry in the Family Business

Can brothers and sisters really work together? Or is there always an underlying rivalry, dating back to the worst of childhood rants: “Mom always liked you best!”!!! Sometimes, the family business is on the line. Family businesses can function as well with family members, as with non-family, except when siblings are not in harmony. One of the most frequent obstacles to a thriving business founded by, and operated by, a family is a fight between, or among, siblings. Northeastern University Cente
Route4Me.com •

Competition for the Best Family-Owned Business – Learning from the Winners!

Family businesses are not just “businesses”. A key government agency is monitoring this subsection of “business” in the United States, to find out how they operate and how they can flourish, or fail. Every year, each state chapter of the United States Small Business Administration grants an annual award for “ Family Business of the Year” in each state. State-based S.B.A. Chapters accept nominations of family-owned businesses for the Jeffrey Butland Family Business of the Year award. The contest

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